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Books about Negative Advertising
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negative advertising
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Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races
Kim Fridkin
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Taking Aim at Attack Advertising: Understanding the Impact of Negative Campaigning in U.S. Senate Races
Kim L Fridkin
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In Defense of Negativity: Attack Ads in Presidential Campaigns
John G. Geer
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The Positive Case for Negative Campaigning
Kyle Mattes
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Going Negative
Stephen Ansolabehere
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Scientific Advertising
Claude C. Hopkins
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84%
Truth in Advertising?: Lies in Political Advertising and How They Affect the Electorate
Barbara Allen
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Routledge Handbook of Political Advertising
Christina Holtz-Bacha
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Mudslingers: The Twenty-Five Dirtiest Political Campaigns of All Time
Kerwin Swint
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Going Negative: How Political Advertisements Shrink and Polarize the Electorate
Shanto Iyengar
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Going Dirty: The Art of Negative Campaigning
David Mark
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Impressive Advertising
Miguel Abellán
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Negative Campaigning
Gale Cengage Learning
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Television Advertising in Canadian Elections
Walter I Romanow
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel
Jean Kilbourne
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88%
Ogilvy on Advertising
David Ogilvy
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Recruitment advertising A Complete Guide - 2019 Edition
Gerardus Blokdyk
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The Hard Sell: The tricks of political advertising
Dee Madigan
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Attention and Interest Factors in Advertising
Howard J. Rudolph
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Electing a President: The Markle Commission Research on Campaign '88
Bruce Buchanan
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