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TV Advertising: Business, Technology, and Systems
Lawrence Harte
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Advertising Now. TV Commercials
Julius Wiedemann
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The 100 Best TV Commercials: . . . and Why They Worked
Bernice Kanner
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The Ad-Makers: How the Best TV Commercials Are Produced
Tom von Logue Newth
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Ogilvy on Advertising
David Ogilvy
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The Sponsored Life: Ads, TV, and American Culture
Leslie Savan
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Truth in Advertising
John Kenney
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96%
Screenwriting for TV Commercials: A Beginner's Guide To Writing Scripts For Television
Sarang Padhye
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An Ad Man Ad-Libs on TV
Bob Foreman
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Storytelling on Steroids: 10 stories that hijacked the pop culture conversation
John Weich
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A.D. The Bible Continues: The Revolution That Changed the World
David Jeremiah
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Jim Aitchison
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Los Angeles: A.D. 2017
Philip Wylie
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Youtubers: How Youtube Shook Up TV and Created a New Generation of Stars
Chris Stokel-Walker
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Made You Look: How Advertising Works and why You Should Know
Shari Graydon
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Remember Those Great Volkswagen Ads?
Alfredo Marcantonio
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Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Mike Smith
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Nawabs, Nudes, Noodles: India through 50 Years of Advertising
Ambi Parameswaran
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Reality Bites Back: The Troubling Truth About Guilty Pleasure TV
Jennifer L. Pozner
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Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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