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Books about Understanding Customers
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understanding customers
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Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Katie Delahaye Paine
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Innovation Heroes: Understanding Customers as a Valuable Innovation Resource
Joe Tidd
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Innovation Heroes:Understanding Customers as a Valuable Innovation Resource (Series on Technology Management Book 31)
Fiona Schweitzer
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Understanding Customer Acquisition: An Entrepreneur's Essential Guide to Creating a Customer Acquisition Strategy and Understanding the Cost to Attract New Customers
Phillip Stanton
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All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back
William J. Cusick
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Understanding And Managing Customers
Isobel Doole
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101 Ways to Really Satisfy Your Customers: How to Keep Your Customers and Attract New Ones
Andrew Griffiths
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Talking to Humans
Giff Constable
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Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
Robert Woodruff
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Bill Stinnett
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The Customer Mission: Why it's time to cut the $*&% and get back to the business of understanding customers.
Andrea Belk Olson
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What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales
Ram Charan
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Measuring Customer Satisfaction: Exploring Customer Satisfaction’s Relationship with Purchase Behavior
Tim Glowa
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Customers Included: How to Transform Products, Companies, and the World - With a Single Step
Mark Hurst
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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Mark Ingwer
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Customer Intelligence
Gary E. Hawkins
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Triggers and Barriers: A customer perspective on innovation
Charles Plant
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Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales
Kevin A. Davis
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Understanding the Predictable: How to calculate, understand, and improve Customer Lifetime Value to build a great company
Lloyd Melnick
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Anthony W. Ulwick
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