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Books about Brand Management
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brand management
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Nonfiction
Brand Management 101: 101 Lessons from Real-World Marketing
Mainak Dhar
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Strategic Brand Management in Higher Education
Bằng Nguyên
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Lane Keller
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Co-Creating Brands: Brand Management from a Co-Creative Perspective
Nicholas Ind
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Strategic Brand Management: Building, Measuring And Managing Brand Equity
Kevin Keller
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Strategic Brand Management: new approaches to creating and evaluating brand equity
Jean-Noël Kapferer
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Product And Brand Management
U.C. Mathur
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller
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The New Strategic Brand Management (Creating And Sustaining Brand Equity Long Term)
Jean-Noël Kapferer
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Contemporary Brand Management
Johny K. Johansson
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The Brand Management Checklist: Proven Tools & Techniques For Creating Winning Brands
Brad VanAuken
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Pearson Etext for Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Access Card
Kevin Lane Keller
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Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
J Kapferer
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Brands and Brand Management
Elliott Richard
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Advances in Luxury Brand Management
Jean-Noël Kapferer
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Brands And Brand Management: Contemporary Research Perspectives (Marketing And Consumer Psychology Series)
Barbara Loken
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Brand Management and Marketing of Luxury Goods
Lucie Scholz
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Luxury Brand Management: A World of Privilege
Michel Chevalier
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Brand Management: Research, Theory and Practice
Tilde Heding
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Strategic Brand Management
Kevin Keller
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