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Nonfiction Books about Brands
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19 books
Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
Bernhard Schroeder
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Al Ries
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Do Purpose: Why brands with a purpose do better and matter more.
David Hieatt
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Brands and Branding
The Economist
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Fashion Brands: Branding Style from Armani to Zara
Mark Tungate
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A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love
Matt MacNabb
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How Brands Grow: What Marketers Don't Know
Byron Sharp
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94%
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Martin Lindstrom
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Brands
Marcel Danesi
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How Cool Brands Stay Hot: Branding to Generation Y
Joeri Van Den Bergh
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Advanced Brand Management: Managing Brands in a Changing World
Paul Temporal
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Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
Debbie Millman
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The Brand Gap
Marty Neumeier
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86%
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Margaret Mark
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Pinteresting - Pinterest Strategies for Brands and Bloggers
Tabitha Philen
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Branded: The Buying And Selling Of Teenagers
Alissa Quart
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Moving Targets: Creating Engaging Brands in an On-Demand World
Gabriel Aluisy
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Branding A Store: Building Brands in a Dramatically Changing Retail Landscape
Ko Floor
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Andrew Jackson: His Life and Times
H.W. Brands
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