Books about Great Brands

 

47 books

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Romance
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What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest
Denise Lee Yohn
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What Great Brands Know: Unleash Your Right-Brain Genius to Stand Out and Make Customers Care
Tracy Carlson
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What Great Brands Do
Denise Lee Yohn
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ABC's of Great Brands
Bill Nissim
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The Breakaway Brand: How Great Brands Stand Out
Francis Kelly
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Building Strong Brands
David A. Aaker
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Extraordinary Experiences: What Great Retail and Restaurant Brands Do
Denise Lee Yohn
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Building Brand Trust: Discovering the Advertising Insights Behind Great Brands
Josh McQueen
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BrandPa: Stories of Great Brands loved by the World!
Naga Chokkanathan
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Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
G. Michael Maddock
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Big Brands, Big Trouble: Lessons Learned the Hard Way
Jack Trout
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Al Ries
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Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies
Denise Lee Yohn
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Brand Development: What Great Brands Know. Using Customer Insights To Build Your Brand, Creating A Buyer Persona That Resonates
Paul Odame
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Friction: Passion Brands in the Age of Distruption
Jeff Rosenblum
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The Meaningful Brand: How Strong Brands Make More Money
Nigel Hollis
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Killer Brands: Create and Market a Brand That Will Annihilate the Competition
Frank Lane
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StoryBranding: Creating Stand-Out Brands Through The Power of Story
Jim Signorelli
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Media Monoliths: How Great Media Brands Thrive and Survive
Mark Tungate
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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
Tim Halloran
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