Books by Jack Trout

15 books

Jack Trout on Strategy
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Big Brands, Big Trouble: Lessons Learned the Hard Way
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The Power of Simplicity: A Management Guide to Cutting Through the Nonsense & Doing Things Right
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Differentiate or Die: Survival in Our Era of Killer Competition
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Riposizionarsi. Il marketing nell'era della competizione, del cambiamento e della crisi
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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In Search Of The Obvious
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In Search of the Obvious: The Antidote for Today's Marketing Mess
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Positioning: The Battle for Your Mind
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
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Marketing de guerra
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The New Positioning: The Latest on the World's #1 Business Strategy
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The 22 Immutable Laws of Marketing
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Repositioning: Marketing in an Era of Competition, Change and Crisis
Jack Trout
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Big Brands Big Trouble
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