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Books about Sports Marketing
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Olympic Marketing
Alain Ferrand
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The Business Of Cricket: The Story Of Sports Marketing In India
Vijay Santhanam
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Sports and Entertainment Marketing
Ken Kaser
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Sports Entrepreneurship
Simon Chadwick
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Case Studies in Sport Marketing
Brenda G. Pitts
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Global Sport Marketing: Sponsorship, Ambush Marketing And The Olympic Games
Rick Burton
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The Dream Job: Sports Publicity, Promotion and Marketing
Melvin Helitzer
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