Nonfiction Books about Successful Brands

Style / Genre

Story

Fiction / Nonfiction

15 books

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Al Ries

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You Branding: Reinventing Your Personal Identity as a Successful Brand
Mark Cijo

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Scott Bedbury

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Brandsimple: How the Best Brands Keep It Simple and Succeed
Allen P. Adamson

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Brands With a Conscience: How to Build a Successful and Responsible Brand
Nicholas Ind

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TITAN: Inside India’s Most Successful Consumer Brand
Vinay Kamath

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The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Erika Napoletano

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Managing Brand You: Seven Steps to Creating Your Most Successful Self
Jerry S. Wilson

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Margaret Mark

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Accidental Branding: How Ordinary People Build Extraordinary Brands
David Vinjamuri

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How Brands Become Icons: The Principles of Cultural Branding

How Brands Become Icons: The Principles of Cultural Branding
DOUGLAS B. HOLT

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Bigger Than This: How to Turn Any Venture Into An Admired Brand
Fabian Geyrhalter

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Branding A Store: Building Brands in a Dramatically Changing Retail Landscape
Ko Floor

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Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success
Guy Champniss

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Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
Debbie Millman

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