Books about Value Of Marketing

 

49 books

Nonfiction
Value in Marketing: Retrospective and Perspective Stance
Marin A. Marinov
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Visible Librarian: Asserting Your Value with Marketing and Advocacy
Judith A. Siess
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The 4 A's of Marketing: Creating Value for Customer, Company and Society
Jagdish N. Sheth
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Value-Based Marketing for Bottom-Line Success
J. Nicholas DeBonis
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Marketing: Creating Value for Customers
Gilbert A. Churchill
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Assessing Marketing Strategy Performance
Christine Moorman
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Value-Based Marketing for Bottom-Line Success
J. Nicholas de Bonis
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This is Marketing: You Can't Be Seen Until You Learn To See
This is Marketing: You Can't Be Seen Until You Learn To See
Seth Godin
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Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
Peter Doyle
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Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler
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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance
Stephanie Hintze
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Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions
Simon Kelly
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Principles of Marketing: A Value-Based Approach
Ayantunji Gbadamosi
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Marketing In Creative Industries: Value, Experience and Creativity
Gabriele Troilo
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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
Malcolm McDonald
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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
Bob Gilbreath
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Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
Tom Duncan
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Marketing Semiotics: Signs, Strategies, and Brand Value
Laura R. Oswald
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Market-Based Management
Roger J. Best
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Value Based Marketing for Bottom Line Success
Robert Cole
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