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Books by Grant McCracken
14 books
Chief Culture Officer: How to Create a Living, Breathing Corporation
Grant McCracken
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Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas
Grant McCracken
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Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
Grant McCracken
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Culture and Consumption II: Markets, Meaning, and Brand Management
Grant McCracken
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The long interview
Grant McCracken
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Chief Culture Officer
Grant McCracken
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Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
Grant McCracken
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Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football ... Will Help You Create and Execute Breakthrough Ideas
Grant McCracken
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Big Hair: A Journey Into the Transformation of Self
Grant McCracken
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The Long Interview (Qualitative Research Methods Book 13)
Grant McCracken
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Transformations: Identity Construction in Contemporary Culture
Grant McCracken
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Culture and consumption
Grant McCracken
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60%
Plenitude
Grant McCracken
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Plenitude 2.0 -Culture By Commotion (Revised Edition)
Grant McCracken
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