Books by Jennifer Aaker

The Dragonfly Effect
Jennifer Aaker

Humour, Seriously: Why Humour is a Secret Weapon in Business and Life
Jennifer Aaker

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Jennifer Aaker

Brand personality
Jennifer Aaker

Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life*
Jennifer Aaker