Books by Kelly McDonald

How to Market to People Not Like You: "know It or Blow It" Rules for Reaching Diverse Customers
Kelly McDonald

Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand
Kelly McDonald

How to Work With and Lead People Not Like You: Practical Solutions for Today's Diverse Workplace
Kelly McDonald

How to Work With and Lead People Not Like You
Kelly McDonald

How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers
Kelly McDonald