Books by Neil Rackham

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
Neil Rackham

SPIN Selling: Situation Problem Implication Need-payoff
Neil Rackham

Major Account Sales Strategy
Neil Rackham

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
Neil Rackham

The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
Neil Rackham

SPIN Selling
Neil Rackham