Books by Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader

Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
Peter Fader

Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn't, and Why It Matters
Peter Fader

Customer Centricity
Peter Fader