Books by Rajeev Batra

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
Rajeev Batra

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge
Rajeev Batra

The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Rajeev Batra

Advertising Management
Rajeev Batra

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Rajeev Batra