Books by Robert C. Blattberg

Sales Promotion: Concepts, Methods, and Strategies
Robert C. Blattberg

Customer Equity: Building and Managing Relationships As Valuable Assets
Robert C. Blattberg

Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing Book 18)
Robert C. Blattberg

Database Marketing: Analyzing and Managing Customers
Robert C. Blattberg