Books by Vijay Mahajan

How Cell Phones and Banking Accelerate African Opportunity and Growth
Vijay Mahajan

New-Product Diffusion Models
Vijay Mahajan

A Brief Look at Economic Opportunity in Africa
Vijay Mahajan

Africa Rising: How 900 Million African Consumers Offer More Than You Think
Vijay Mahajan

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Vijay Mahajan

The Arab World Unbound: Tapping Into the Power of 350 Million Consumers
Vijay Mahajan

Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations
Vijay Mahajan