Books about Brand Management

 

46 books

Nonfiction
Harvard Business Review on Brand Management
David A. Aaker
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Advanced Brand Management -- 3rd Edition: Building and activating a powerful brand strategy
Paul Temporal
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Strategic Brand Management
Kevin Lane Keller
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Jean-Noël Kapferer
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Advanced Brand Management: Managing Brands in a Changing World
Paul Temporal
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Strategic Brand Management and Best Practice Branding Cases Set: Building, Measuring, and Managing Brand Equity
Kevin Lane Keller
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity [rental Edition]
Kevin Lane Keller
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B2B Brand Management
Philip Kotler
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Strategic Brand Management: And " Brand You "
Kevin Lane Keller
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Strategic Brand Management
Richard Elliott
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Successful Brand Management In A Week
Julia Hitchens
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Brand Management
Leslie de Chernatony
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Brand Management: Principles and Practices
Kirti Dutta
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Identity-Based Brand Management: Fundamentals--Strategy--Implementation--Controlling
Christoph Burmann
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Brand Management in a Week: How to be a Successful Brand Manager in Seven Simple Steps
Paul Hitchins
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Strategic Brand Management: A European Perspective
Kevin Lane Keller
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Brand Management
Y.L.R. Moorthi
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Employer Brand Management: Practical Lessons from the World's Leading Employers
Richard Mosley
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Brand Management: Co-Creating Meaningful Brands
Michael Beverland
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The Handbook Of Brand Management
David Arnold
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